• Media Strategies

    Mini-Media Exposure Around an Event or Editorial
    (Website Homepage Banner – Search Ads – Emails)

    Types of MEDIA
    Industry Media Channels
    Google Search: Remarketing
    Search Network
    Display Network
    Mobile Network
    Referral Network
    Google Shopping
    Email/Email Sponsorships
    Photos/Video
    Tradeshows
    PR
    Social

    Types of ADS
    Print
    Signs/Poster
    Banner/Display
    Text
    Dynamic
    Mobile
    Broadcast
    Billboards
    Buses/Bus Stops
    Sponsorships

    Scheduling Strategies
    Steady
    Alternate even or staggered
    Flighting or blitzing
    Pulsing
    Seasonal
    Step-up or down
    Target Cities/Zip Codes
    Target Time of Day
    Target Day of the Week