SEO PPC Search Marketing Cues
ORGANIC Search Engine Optimization (SEO)
There are over 200 Google algorithems to address for better search ranking results. Here are the ones we work on the most with good results. Understanding the BOT is all about the Web Crawler Script. We’ve worked through Panda, Penguin and now are humming along with the Hummingbird algorithms and its updates to capture and drive relevant website traffic.
| 31. Magnitude of Content Updates |
| 32. Historical Page Updates |
| 33. Keyword Prominence |
| 34. Keyword in H2, H3 Tags |
| 35. Outbound Link Quality |
| 36. Outbound Link Theme |
| 37. Grammar and Spelling |
| 38. Syndicated Content |
| 39. Mobile-Friendly Update |
| 40. Mobile Usability |
| 44. Number of Outbound Links |
| 46. Number of Internal Links Pointing to Page |
| 47. Quality of Internal Links Pointing to Page |
| 48. Broken Links |
| 58. Keyword in URL |
| 62. Priority of Page in Sitemap |
| 66. User Friendly Layout |
| 68. Useful Content |
| 69. Content Provides Value and Unique Insights |
| 70. Contact Us Page |
| 72. Site Architecture |
| 73. Site Updates |
| 74. Presence of Sitemap |
| 75. Site Uptime |
| 77. SSL Certificate |
| 78. Terms of Service and Privacy Pages |
| 79. Duplicate Meta Information On-Site |
| 81. Mobile Optimized |
| 84. Use of Google Analytics, Search Console |
| 87. # of Linking Root Domains |
| 87. # of Linking Root Domains |
| 88. # of Links from Separate C-Class IPs |
| 88. # of Links from Separate C-Class IPs |
| 89. # of Linking Pages |
| 89. # of Linking Pages |
| 91. Alt Tag (for Image Links) |
| 99. Links From Ads |
| 106. Internal Link Anchor Text |
| 113. Keyword in Title |
| 117. Link from Authority Sites |
| 136. Bounce Rate |
| 137. Direct Traffic |
| 138. Repeat Traffic |
| 146. User Browsing History |
| 147. User Search History |
| 149. Geo Targeting |
| 176. Redirects |
PAID Search Advertising (PPC) Pay Per Click
Understanding ‘machine learning’ is key to optimizing PPC paid search campaigns. For Technology B2B companies that need to attrack niche markets and customers, testing is key to not blowing the budget before getting a lead. We track new campaigns hourly to monitor search terms that are being sent to the campaign to add negatives or increase bid limits to improve results.
“We’re not focused on website traffic –
We drive CONVERSIONS!”
