Understand What to Look For
With all the analytics that ad programs, website analytics, and 3rd party analytics offer, it can be daunting to sort through all the data.

Here are the Top 3 Results to Measure:
#1 – Did sales increase, any cross sells or upsells?
#2 – Did anyone email, call, or set a meeeting?
#3 – Did click behavior engage on your website?

We look at all of the parameters in the Ad Click Funnel to create content and campaigns that are engaging to lead to a sale.

Potential customers can also be outliers and not come through the Ad Click Funnel. The outliers may see your ad and remember the brand or product name and then later on type it in ‘search’, therefore the traffic comes in as “direct” or “organic.”