Sharpening your results by tweaking keywords, headlines, images and more will be clearly visible in the metrics. When new campaigns are launched, monitoring campaigns hourly the first day can give early optimization tactics to improve results.
A/B Testing of marketing campaigns can include many parameters such as headlines, images, colors, as well as, territories, audiences and timing. Keep testing different combinations to unlock your secret combination to the highest ROI.
With so many marketing channels available to reach your target audience, finding the right cost to coverage ratio can be challenging. We start with conversions. Benchmarking your tradeshows, search, advertising, PR, email and direct mail performance on engagement and response can lower your cost per lead.
