50 Reasons to Advertise

advertising for customers

1. Saturate and reach farther than field sales
2. Build BRAND presence and loyalty
3. Reinforce credibility of products and services
4. Give lift and amplify existing marketing tasks
5. Control timing and targeting 100%
6. Tap people that have never heard of you
7. Gain new prospects
8. Open doors for the sales team
9. Educate the public on specific topics
10. Position your company in the market
11. Compete and not lose to aggressive competitor’s position
12. New product introductions
13. Initiate and sustain momentum
14. Create “Buzz” and word of mouth
15. Maintain consistent and controlled customer communication
16. Reinforce personal sales calls, letters and contact
17. Reduce sales costs
18. Reach top management without disrupting current relationships
19. Generate and prequalify leads and prospects
20. Generate revenue and increase market share
21. Retention and cross selling to existing customers
22. Test new services and products
23. Promote multi-services and products
24. Stay top-of-mind and ahead of the competition
25. Enter new markets
26. Enhance employee pride, loyalty and morale
27. Reduce employee turnover
28. Improve quality of new job applicants
29. Get interested prospects off the fence
30. Announce new acquisitions and discoveries
31. Quickly disseminate important data and information
32. Network with social media
33. Gain insights and trends from the analytics
34. Modify public perception
35. Control wayward trends
36. Resell to lost customers
37. Conduct research
38. Eliminate ‘me too’ and develop uniqueness
39. Can be the tipping point to along sales cycle
40. Company becomes personable and inclusive
41. Creates continuous traffic
42. Encourages repeat business
43. Promotes a successful image
44. Replace the 20% customer attrition
45. Reinstates postponed sales
46. Keep trolling for future sales
47. Adjust to changing markets
48. Appeal to newcomers
49. Encourage the influencers
50. Grow your business cost-effectively

Advantages of BROAD REACH media:

EACH Publication Audience: 35,000 – 100,000 print

EACH Publication Email List: 100,000+ industry professionals

EACH Website: Millions of visitors who are influencers and buyers

Search Ads: 1,000s of targeted impressions

Average cost is: $1,200 – $2,200 per deployment or month

Reach:  Global

For high ROI on media placement TIMING and RELEVANCY are key, otherwise it won’t be shown in front of the right people. Whether your budget is $3k or $3m, we are experts at media planning and researching the best channels that support your target audience. We start by reviewing the editorial calendar, tradeshow distribution, and additional advertising opportunities of each publication to put together the most integrated and cost-effective media plan.

Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A survey of more than 3,000 companies found that advertisers who maintained or expanded advertising over a five-year period saw their sales increase an average of 100 percent, and companies that cut advertising grew at less than half the rate of those who advertised steadily.

A Few Marketing Statistics:

1. In 2020, customers will handle 85% of all business contact without ever interacting with a human. (Gartner Customer 360)

2. Stay vigilant. 83% of prospects who request info don’t buy for 3–12 months. (Marketing Donut)

3. The best time to contact a lead? 4–6pm on a Thursday, or 5 minutes after their inquiry. (LeadResponse Management)

4. Almost 82% of buyers viewed 5–8 pieces of content from a vendor before buying. (DemandGen Report)

5. Your buyers are savvy. 74% of B2B buyers do half their research (or more!) online before they buy. (Forrester Research)