• SEO Search Engine Optimization

    PAID Search Advertising (PPC) Pay Per Click
    PPC + SEO =  SEM (Search Engine Marketing)

    We speak BOT. Understanding ‘machine learning’ is key to optimizing PPC paid search campaigns, SEO meta tags, and website hierarchy.  The wireframe is the most important document for editing and building a website for a successful customer experience. For Technology B2B companies that need to attract niche markets and customers, testing is key to not blowing the budget before getting a lead. We track new campaigns hourly to monitor search terms that are being sent to the campaign to add negatives or increase bid limits to improve results for the highest ROI.

    “We’re not focused on website traffic –
    We focus on driving CONVERSIONS!”

    ORGANIC Search Engine Optimization (SEO)

    There are over 200 Google algorithems  to address for better search ranking results.  Below are the ones we work on the most with good results. Understanding the BOT is all about the Web Crawler Script. We’ve worked through Panda, Penguin and now are humming along with the Hummingbird algorithms and its updates to capture and drive relevant website traffic.

    31. Magnitude of Content Updates
    32. Historical Page Updates
    33. Keyword Prominence
    34. Keyword in H2, H3 Tags
    35. Outbound Link Quality
    36. Outbound Link Theme
    37. Grammar and Spelling
    38. Syndicated Content
    39. Mobile-Friendly Update
    40. Mobile Usability
    44. Number of Outbound Links
    46. Number of Internal Links Pointing to Page
    47. Quality of Internal Links Pointing to Page
    48. Broken Links
    58. Keyword in URL
    62. Priority of Page in Sitemap
    66. User Friendly Layout
    68. Useful Content
    69. Content Provides Value and Unique Insights
    70. Contact Us Page
    72. Site Architecture
    73. Site Updates
    74. Presence of Sitemap
    75. Site Uptime
    77. SSL Certificate
    78. Terms of Service and Privacy Pages
    79. Duplicate Meta Information On-Site
    81. Mobile Optimized
    84. Use of Google Analytics, Search Console
    87. # of Linking Root Domains
    87. # of Linking Root Domains
    88. # of Links from Separate C-Class IPs
    88. # of Links from Separate C-Class IPs
    89. # of Linking Pages
    89. # of Linking Pages
    91. Alt Tag (for Image Links)
    99. Links From Ads
    106. Internal Link Anchor Text
    113. Keyword in Title
    117. Link from Authority Sites
    136. Bounce Rate
    137. Direct Traffic
    138. Repeat Traffic
    146. User Browsing History
    147. User Search History
    149. Geo Targeting
    176. Redirects