PPC Paid Search

PAID Search Advertising (PPC) Pay Per Click

Understanding ‘machine learning’ is key to optimizing PPC paid search campaigns.  For Technology B2B companies that need to attrack niche markets and customers, testing is key to not blowing the budget before getting a lead. We track new campaigns hourly to monitor search terms that are being sent to the campaign to add negatives or increase bid limits to improve results.

“We’re not focused on website traffic –